Not all businesses are the same, therefore neither are their SEO (Search Engine Optimisation) needs.
We believe your SEO strategy has to be the right fit for you. This is why we don’t have generic packages.
If we don’t think SEO is right for you, we’ll be completely honest. We sometimes find that your budget may be better spent on alternative marketing strategies. That being said our SEO offering isn’t just about getting ranked top of Google. We always strive to deliver informed work designed to provide long-term value and the best possible ROI.
SEO has longevity (every trace of your site does not disappear instantly if discontinued, as with paid advertising). However, we advise all our clients; SEO is a long term approach and requires an upfront investment. You will need between 3 and 6 months before you see the great return on investment it provides.
Every campaign starts with an audit. Unlike other agencies, we will not provide you with pages of charts that you don’t understand. We look at the website and business as a whole. Our SEO technical experts analyse your site – identifying any elements that could be holding it back and what needs to be actioned. Our marketing team take a look at the site content, along with your target audiences and possible referral sites.
This audit provides the plan for the months ahead – it is referred back to within each of our reports to show that the strategy is on track.
Content is key – if you don’t have the right content accessible on your site, how do you expect anyone to find it? We carry out in-depth keyword research for all campaigns to ensure the most valuable terms are being targetted. We can advise and alter page contact to ensure that it reflects your business whilst being beneficial for search and the keywords being targetted.
We use rank tracker to monitor your current positions and growth on a daily and monthly basis.
Link building is a crucial part of SEO. Building and earning links in a natural way, a natural backlink profile will help to support your campaign. We create as many genuine links towards your website as possible, using credible links only. These inbound links optimise your page and in turn increase your rankings.
We track and monitor the impact of backlinks on your campaign.
All search engines must be able to crawl and index your website and that’s where the technical aspect comes in. Examining indexing, crawl-ability, page speed and more; a technically sound website is your greatest asset in any SEO campaign.
Using a range of tools including search console, we assess the current performance of your website and what changes could be made to improve its overall technical architecture. These changes aren’t always visible changes and may seem minor but they can have a negative impact on results – it is vital they are never overlooked.
eCommerce SEO that targets your audience. Ecommerce is all about selling and many people will choose Pay Per Click (PPC) for an instant hit. We feel it’s better value for money to drive the same results without the cost. Our eCommerce SEO will give your website that much needed organic boost
Increasing visibility for businesses with physical locations or customers in defined geographical areas, through local search and map listings.